Specialities
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Identify Consumer Targets
A plan isn’t perfected until you know your audience and how to reach them. Developing relatable profiles helps the marketing team and agencies craft messages and refine plans.
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Map Consumer Journey
Holistic view of the omni-channel journey will focus on the triggers and barriers that will streamline the process from an operational and consumer perspective.
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Competitive Intelligence
Understanding the competitive landscape is crucial in developing your strategy and helping solidify your unique brand.
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Strategy & Innovation Planning
Orchestrate workshops that focus the team on the future and walk away with action plans for each of the cross-functional teams.
Ellen’s Perspective
- Inspiring – Research should inspire teams to make change in their organization and do what is right not only for the business but also for their customers.
- Simple – There are enough challenges in our jobs, getting to know your customers or improving your business shouldn’t be one of them.
- Engaging – Research should be fun, not a boring lecture that lives in a presentation.
- Authentic – Research should be approachable and accessible for all members of the team, from part-time employees to the C-Suite.
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